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<No.553>
Alibaba Seeks Investors, May Hit Record
Alibaba handles around 80 percent of on-line commerce

by China's more than 600 million Internet users.


Headed by Jack Ma,

the firm profits from transaction fees,

and payments from advertisers

who want to reach its rapidly-growing throngs of customers.


Alibaba also has a payment system

that can replace credit cards

for some purchases.


The head of a company

that sells business information

to firms doing business around the world,

says Alibaba is set to grow more

and even faster.


Panjiva's Josh Green spoke via Skype.


"As you look at the next, you know, 10-20 years,

there is no question

that we are gonna see the rise

of a really powerful, really vibrant middle class in China.


And there is no company

that is better positioned

to benefit from that rise of the Chinese middle class

than Alibaba."


Alibaba's Jack Ma could use the money

raised by the IPO

to reward people

who backed the firm in its early days

and to expand operations.


Alibaba can continue to expand in China,

and has made overseas investments

that could aid international expansion.


But a new poll

by Reuters and Ipsos

shows most Americans have never heard of Alibaba.


Green says growing globally means

Alibaba would have to build

the kind of connections, brand recognition, and trust

that have helped the firm in China.


Experts say Alibaba has a corporate structure

that gives shareholders less influence over the firm

than is normal in a publicly held company.


A University of Michigan business professor

says investors will need to exercise the same caution

with this company

as they would with any investment

in an emerging market like China.


Alibaba's top executives have met

with major investors around the world

to make a case for their company.


That may be why

concerns about the firm are not hurting demand

for Alibaba shares

before they formally go on sale.


Reports in the financial press say

so many investors want to own part of this company

that managers of the IPO are raising the price.


Jim Randle, VOA News, Washington
 

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